Canl\u0131 \u00e7i\u00e7ekler, dekorasyondan ruh sa\u011fl\u0131\u011f\u0131na kadar pek \u00e7ok alanda kullan\u0131l\u0131r. En bilinen canl\u0131 \u00e7i\u00e7ek t\u00fcrleri aras\u0131nda g\u00fcl, orkide, lilyum, gerbera ve krizantem yer al\u0131r. G\u00fcl, d\u00fcnya genelinde 1.500\u2019den fazla t\u00fcr\u00fcyle romantizmin simgesi olarak bilinir. Orkide t\u00fcrleri ise 30.000\u2019i a\u015fk\u0131n \u00e7e\u015fidiyle evlerde ve ofislerde \u015f\u0131kl\u0131k sa\u011flar. Lilyumlar, \u00e7i\u00e7ek ba\u015f\u0131na 10-20 santimetre \u00e7ap\u0131yla geni\u015f bir g\u00f6rsel etki yarat\u0131r. Gerberalar, canl\u0131 renkleri sayesinde d\u00fc\u011f\u00fcn ve \u00f6zel organizasyonlarda s\u0131k tercih edilir. Krizantemler ise dayan\u0131kl\u0131l\u0131klar\u0131 sebebiyle hem i\u00e7 hem d\u0131\u015f mek\u00e2n s\u00fcslemelerinde yayg\u0131nd\u0131r.<\/p>\n
Farkl\u0131 canl\u0131 \u00e7i\u00e7ek t\u00fcrlerinin ya\u015fama s\u00fcreleri ve bak\u0131m ihtiya\u00e7lar\u0131 \u00e7e\u015fitlilik g\u00f6sterir. \u00d6rne\u011fin, orkide \u00e7i\u00e7ekleri genellikle 6-8 hafta dayan\u0131rken, gerberalar 1-2 hafta boyunca tazeli\u011fini korur. G\u00fcller, kesim sonras\u0131 uygun bak\u0131m ile 7-10 g\u00fcn aras\u0131nda canl\u0131 kalabilir. Canl\u0131 \u00e7i\u00e7ek se\u00e7erken alan\u0131n \u0131\u015f\u0131k durumu ve s\u0131cakl\u0131\u011f\u0131 da g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131d\u0131r. Baz\u0131 t\u00fcrler, direkt g\u00fcne\u015f \u0131\u015f\u0131\u011f\u0131na duyarl\u0131d\u0131r; \u00f6rne\u011fin, orkide yar\u0131 g\u00f6lge alanlar\u0131 tercih ederken, gerbera daha fazla \u0131\u015f\u0131k gerektirir.<\/p>\n
Pazarlama a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, canl\u0131 \u00e7i\u00e7eklerin talebi mevsimsel olarak de\u011fi\u015fir. Sevgililer G\u00fcn\u00fc ve Anneler G\u00fcn\u00fc gibi \u00f6zel d\u00f6nemlerde g\u00fcl a\u011f\u0131rl\u0131kl\u0131 sat\u0131\u015f art\u0131\u015f\u0131 g\u00f6zlenir. D\u00fc\u011f\u00fcn ve ni\u015fan organizasyonlar\u0131nda ise lilyum ve krizantem gibi dayan\u0131kl\u0131 t\u00fcrler tercih edilir. T\u00fcrkiye\u2019de ve globalde canl\u0131 \u00e7i\u00e7ek pazar\u0131n\u0131n y\u0131ll\u0131k b\u00fcy\u00fcme oran\u0131 yakla\u015f\u0131k %5-6 aras\u0131nda seyretmektedir.<\/p>\n